Stemming from the Bank’s interest in the need to maintain a clean environment, and within the framework of strengthening and activating environmental awareness, Jordan Kuwait Bank installed a number of waste baskets in the area surrounding "Samara mall" in the Dead Sea area, in an effort to maintain the cleanliness of the area. This initiative came as a response to a campaign initiated by the Friends of Dead Sea Association, recently established with the aim to mintain the cleanliness of the Dead Sea area and its beaches.