Jordan Kuwait Bank announced its sponsorship of the annual celebration organized by the International Circassian Cultural Academy, underscoring the bank’s commitment to preserving cultural heritage, promoting Jordan’s rich diversity, and supporting national talents and creative initiatives that reflect different cultures.

As part of its sponsorship, the bank supported a special performance by the academy’s folk group, The Highlanders, titled “Flame of Hope”. The show ran for three days at the International Academy Amman, featuring traditional pieces that highlighted the authenticity and richness of Circassian culture.

Commenting on the sponsorship, Jordan Kuwait Bank CEO Haethum Buttikhi said, "We are proud to support this remarkable celebration, which reflects the cultural diversity of our beloved country. Our partnership with the International Circassian Cultural Academy is part of our ongoing commitment to investing in culture and the arts, which are essential to building a cohesive society. The bank aims to be present in every initiative that strengthens community ties and promotes our national identity."

Through its various initiatives, the bank continues to support programs with meaningful objectives in the cultural, educational, and arts sectors. This reflects its vision of enhancing its societal role as a strategic partner in Jordan’s sustainable development and preserving the nation’s cultural heritage for future generations.

The International Circassian Cultural Academy is a non-profit cultural organization dedicated to promoting Circassian culture and artistic creativity as a means of fostering social cohesion across the community.