As part of its ongoing commitment to fostering innovation and empowering young talent, Jordan Kuwait Bank sponsored TEDxPSUT 2026, organized by Princess Sumaya University for Technology (PSUT) under the theme "Future Rewired." The Bank's participation included promoting its digital wallet, eli Wallet.

The event brought together more than 250 students and attendees from universities and organizations across Jordan, representing a wide range of age groups and interests in technology, business, and innovation.

The conference explored the rapid transformations shaping today's world, driven by advances in technology and artificial intelligence, and highlighted the growing role of individuals and institutions in adapting to these changes and contributing to the future. Through a series of interactive talks and panel discussions, participants engaged with topics including financial technology (FinTech), artificial intelligence, sustainability, entrepreneurship, economics, and other sectors undergoing significant transformation. Discussions also examined the impact of technology on everyday life and the importance of directing innovation toward creating positive social impact.

Commenting on the Bank's sponsorship, Haethum Buttikhi, Group CEO of Jordan Kuwait Bank, said, "At Jordan Kuwait Bank, we believe that true investment begins with investing in people and knowledge. Empowering young people with future-ready skills and strengthening their capacity for innovation are essential pillars of sustainable development. Our support for TEDxPSUT reflects our commitment to providing inspiring platforms for the exchange of ideas and experiences while encouraging creative thinking among the next generation."

He added, "The world is experiencing unprecedented change driven by technology and artificial intelligence, making it increasingly important to prepare talent capable of adapting to these developments and capitalizing on the opportunities they create. In line with this vision, the Bank remains committed to supporting initiatives that foster creativity and entrepreneurship, while contributing to the growth of the digital economy and strengthening a culture of innovation."

This sponsorship aligns with Jordan Kuwait Bank's strategy to support educational initiatives that help develop future skills and promote innovation among young people, contributing to Jordan's digital transformation journey and supporting the development of a more advanced and sustainable economy.