Jordan Kuwait Bank has announced that its digital wallet, "eliWallet”, has won the Silver Pikasso d’Or Award for 2025 in the Digital category for its innovation in digital out-of-home advertising. The award was presented at a ceremony held at the Four Seasons Hotel.

The Pikasso d’Or Awards are among the most prestigious international accolades recognizing creativity and excellence in advertising. Awards are given across multiple categories, with three distinctions per category: Gold, Silver, and Bronze. Campaigns are evaluated based on innovation, quality, and impact, following strict, internationally recognized criteria.

Since the launch of eli Wallet in July 2024, Jordan Kuwait Bank has focused on delivering an innovative advertising campaign that showcases the brand’s unique identity.

Developed in collaboration with HUE Innovation & Design, the campaign featured a variety of creative designs displayed on billboards and digital screens across Jordan. Each ad was carefully tailored to its location and target audience, highlighting eli Wallet’s key features, including ease of use, multi-currency , bill payment services, and Jordan’s first-of-its-kind family wallet.

This award reflects Jordan Kuwait Bank’s commitment to providing a seamless, high-quality digital experience that meets customer expectations and reinforces its leadership in digital innovation and outdoor advertising.