On the occasion of International Women’s Day, which happened to be on Monday 8/3/2021, the bank launched a campaign in collaboration with Play99.5 Radio, with broadcaster Dana Darwish. The Drive Back Show program was broadcasted live from Abdali Mall. Instant prizes/awards were distributed to customers, and an on-air competition was held. There were five winners of MasterCard’s prepaid cards valued at 50 dinars. Bank employees also participated in the event by posting their photos of the global challenge issued by UPU, expressing their appreciation for the role of women in society.